Print Tips: Picking the Perfect Paper

You've created the perfect design for that brochure, newsletter, postcard, or getting-the-band-back-together-because-we're-on-a-mission-from-God announcement. Great. Now, it's time to select the right paper to complete the package. Paper selection is a very important element in printed projects; it affects both the cost and visual appeal of the piece you're creating.

In addition to choosing a specific weight, opacity, and brightness, the finish of your paper plays a big role in the overall appearance and feel of your printed product. Here's a quick rundown of common finishes and how each effect is achieved:

• A smooth finish results from paper passing through sets of rollers during the papermaking process.
• Bond paper is a relatively high-grade paper stock with a rag content ranging from 25 percent to 100 percent.
• Vellum has a subtle roughness.
• An embossed finish provides a molded appearance on the paper's surface.
• A linen finish resembles linen cloth.
• Cockle is a texture similar to homemade paper.
• Metallic paper is coated with a thin film containing metal or plastic whose color and gloss simulate metal.
• Coated paper has a coating applied to give the sheet a better appearance.
• Cast coated results in an exceptionally glossy coated finish, usually only on one side.

Now that you know a bit about finishes, let's use that knowledge to help you pick the perfect paper for your project. These selections are sure to please, no matter how divine or ordinary your mission may be.